Keywords

How to Approach Keywords

In this installment of ‘A Thoughtful Shot,’ we will take a look at how to approach keywords. As we continue to think about the growth and ...

Google

Google’s Algorithm

I thought I’d briefly mention some of the shifts that have happened with Google’s algorithm over the past year and how they’ve impacted the way market...

Google Search Ranking

To Google or Not to Google…Yourself That Is

Let’s talk about Google and what to do if your company is trying to get more visibility on Google or more importantly what not to do on Google if your...

non-marketing social media

Social Media Outside of Marketing?

In this installment of ‘A Thoughtful Shot,’ we will look at how social media can help your business from a non-marketing perspective. For the most par...

click optimization

Pre-Click & Post-Click Optimization

In this installment of ‘A Thoughtful Shot’ we will discuss pre and post-click optimization. Pre-click and post-click optimization are prob...

digital traffic

Direct, Paid & Organic Traffic

In this installment of ‘A Thoughtful Shot’ we will discuss the 3 types of traffic on your website. There are 3 different distinct types of...

data integrity

Data Integrity

In this episode of ‘A Thoughtful Shot,’ we will take a look at data integrity. One of the problems I find oftentimes with clients and thei...

internal or external marketing

Seeking Internally or Externally?

Our second installment of ‘A Thoughtful Shot’ will take a look at the age-old question for businesses, “Should our marketing be handled in...

whack-a-mole marketing

Whack-a-Mole Marketing

We decided to do a series called ‘A Thoughtful Shot’ to touch on some of the hot topics in the digital world and address common questions ...

The Known/Unknown Spectrum

During a DoD news briefing in February 2002, the then US Secretary of Defense Donald Rumsfeld spoke about ‘Unknown Unknowns’ in talking about the lack...