landing page

Do You Really Need a Landing Page?

A landing page is just what it sounds like, a page that drives a visitor to land on a web page. Landing pages help to direct visitors from a link with...

key performance indicators

Updated Performance Metrics Reveal Google Advertising Trends Across Industries

Google advertising performance across such industries as technology and dating sites changed in some surprising ways over the last two years. WordStre...

Google AdWords

AdWords Makes It All About the ROI!

AdWords users can now rate the calls they get from their campaigns or call back those they miss! Over the past year, Google has been working to improv...

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