Personal Brand

Your Personal Brand is your Online Finger Print

I have a love for my social media and the audiences that follow me. I love that I can share my story and personal progress online. Before I really gra...

Social Media in the Philippines

Social Media in the Philippines

Every morning, I wake up and immediately pull up my Evernote journal. I’ve made the choice to start my day with thinking about all the people and thin...

National Technology Day and the Future of Artificial Intelligence

In honor of National Technology Day, I thought I would review the Google Home I got for Christmas. Here are my first impressions and predictions about...

5 Social Media Marketing Tips for B2B Companies

Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and mor...

SMCpros Wins Davey Award for Community Management

Winning an award for a marketing campaign is like being a parent on Christmas; no matter how excited you are, it pales in comparison to the excitement...

A Performance Marketing Take on Cannes Lions

I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my cl...

Google Pixel Phone Review

I switched from Team Iphone(Iphone 4) to Team Android (Galaxy S5) years ago, but have always been an avid Google fan. So when it came to the release o...

online advertising

Online vs. Print Advertising, Why Print is Losing

There has been a lot of talk over the past few years about the death of print media. We can see evidence of this with the rise of digital media and th...