Data Privacy and Why It Matters to Your Business

When you hear companies talking about data privacy, you may think of individuals trying to protect their data from being exposed or large corporations...

What eCommerce Brands Need to Know About Google Merchant Center & Search

It’s not news to anyone that eCommerce brands should have an SEO strategy that sets them up to compete for relevant queries and gain traction in searc...

Building Your Presence on YouTube: What Brands Need to Know

If you’re new to a platform, getting started can feel overwhelming. That’s especially true for video-first platforms like YouTube. But with almost 2.6...

What is Customer Journey Mapping?

On the outside, customer journeys may seem straightforward. You put forward a product and customers buy it. But taking a closer look, the customer jou...

What is Digital Marketing

What is Digital Marketing? With how rapidly available the internet is, it’s hard to imagine that the number of people who go online every day is still...

finding social audience

Find Your Audience on Social, Where They Are, Not Where You Want to Be

There is no shortage of social platforms that brands can share content on, each one with their own specialties, differences, and needs for platform-sp...

10 year anniversary

We Made It 10 Years!

When 66% of businesses fail in the first 10 years, actually reaching that milestone is cause for celebration and reflection. So, what does it take to ...

blog writing

How To Write Blogs Your Audience Will Engage With

Do the blog post topics you’ve published not take off like you thought they would? When writing a blog, it’s important to validate your topics ahead a...

blog strategy

Building a Road Map to Success: The Value of a Blog Strategy

Many of us are guilty of owning a blog and not committing to generating the content to keep the blog current. We’ve seen it time and time again....

competitive analysis

How a Competitive Analysis Can Challenge Your Assumptions

Everyone has a bias, whether good or bad, based on experiences or gut feelings. While this bias can be positive, it can also cause us to avoid steppin...