lifestyle content

The Importance of Lifestyle Content

Developing a content strategy that exceeds the expectations of your audience is vital for your business if it wants to stand out among the best in you...

key performance indicators

Updated Performance Metrics Reveal Google Advertising Trends Across Industries

Google advertising performance across such industries as technology and dating sites changed in some surprising ways over the last two years. WordStre...

Call Tracking

Why Call Tracking Is So Crucial for The Service Industry

Companies within the service industry are always trying to take the next steps to effectively attribute an ROI model to their marketing efforts. With ...

Google

Google Turns 20: Power & Influence

Happy birthday to Google! Google has moved out of its rebellious teenage years and turned 20 this year but has been dancing on the line of becoming to...

digital marketing

Rethinking your Digital Strategy for 2019?

It’s amazing that we still get questions about digital advertising vs. traditional advertising. It seems that this year, more than previous years, cus...

From the Lab

From the Lab: LinkedIn Carousel Advertisements

From the Lab is designed to give our audience an update on tactics, platform changes and additions to channels via social and search. These updates ca...

From the Lab

From the Lab: Facebook Pledge Matching for Fundraising

From the Lab is designed to give our audience an update on tactics, platform changes and additions to channels via social and search. These updates ca...

social media policy

Social Media Policy

In 2017, it would seem like a social media policy is old news considering a vast majority of working populations use social media in their personal li...

Google Analytics and the Impact of Social Posts on Your Website

Social media is a huge part of my life and since I started with Modern Foundation, I have learned MANY practices that have helped me think more strate...

Social Media Trends

Social Media Trends

Here is the original thread off of the popular social news aggregation, web content rating, and discussion website, Reddit. You can see the popularity...