Social Media Marketing

The Basics of Social Media Marketing, Volume 1

Every week we put our President, Gary Stockert, on the spot to answer 3 questions in 3 minutes. Gary doesn’t know what questions will be asked or even...

Facebook

The New Facebook Algorithm and What It Means for You

As I am sure you all have heard, Mark Zuckerberg made a post on Facebook on Thursday, January 11th about the new Facebook algorithm for it’s timeline ...

Keywords

How to Approach Keywords

In this installment of ‘A Thoughtful Shot,’ we will take a look at how to approach keywords. As we continue to think about the growth and ...

Google

Google’s Algorithm

I thought I’d briefly mention some of the shifts that have happened with Google’s algorithm over the past year and how they’ve impacted the way market...

customer reviews

Your Customer Reviews Matter

Lately, I have been concerned with the tone and attitude toward customer reviews online. Working with a vast array of clients, who have different rela...

Google Search Ranking

To Google or Not to Google…Yourself That Is

Let’s talk about Google and what to do if your company is trying to get more visibility on Google or more importantly what not to do on Google if your...

non-marketing social media

Social Media Outside of Marketing?

In this installment of ‘A Thoughtful Shot,’ we will look at how social media can help your business from a non-marketing perspective. For the most par...

click optimization

Pre-Click & Post-Click Optimization

In this installment of ‘A Thoughtful Shot’ we will discuss pre and post-click optimization. Pre-click and post-click optimization are prob...

digital traffic

Direct, Paid & Organic Traffic

In this installment of ‘A Thoughtful Shot’ we will discuss the 3 types of traffic on your website. There are 3 different distinct types of...

data integrity

Data Integrity

In this episode of ‘A Thoughtful Shot,’ we will take a look at data integrity. One of the problems I find oftentimes with clients and thei...