From the Lab

From the Lab: Vero

From the Lab is designed to give our audience an update on tactics, platform changes and additions to channels via social and search. These updates ca...

Camille Sowle

Why Hiring a Millennial isn’t a Sufficient “Social Strategy”

Many people think it is a great idea to hire the local high school or college student to be the social media intern for their company when the marketi...

Google AdWords

AdWords Makes It All About the ROI!

AdWords users can now rate the calls they get from their campaigns or call back those they miss! Over the past year, Google has been working to improv...

From the Lab

From the Lab: Instagram Update

From the Lab is designed to give our audience an update on tactics, platform changes and additions to channels via social and search. These updates ca...

Facebook

The New Facebook Algorithm and What It Means for You

As I am sure you all have heard, Mark Zuckerberg made a post on Facebook on Thursday, January 11th about the new Facebook algorithm for it’s timeline ...

customer reviews

Your Customer Reviews Matter

Lately, I have been concerned with the tone and attitude toward customer reviews online. Working with a vast array of clients, who have different rela...

The Known/Unknown Spectrum

During a DoD news briefing in February 2002, the then US Secretary of Defense Donald Rumsfeld spoke about ‘Unknown Unknowns’ in talking about the lack...

From the Lab: New Facebook Landing Page Metrics

Facebook is a behemoth of a platform, especially for marketers and advertisers hoping to utilize all of the great advertising types and targeting avai...

From the Lab: Facebook Collection Advertisments

Social and search are two things that arguably change more than the weather. Unless you live in it every day, and even if you do, there are updates yo...

blogging

Successful Blogging

Recently we stumbled across a meme that said, “I’m not sure what’s scarier tbh, the fact that 2010 was 7 years ago or that 2020 is in 3 years.” While ...