A Performance Marketing Take on Cannes Lions

I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my cl...

Google Pixel Phone Review

I switched from Team Iphone(Iphone 4) to Team Android (Galaxy S5) years ago, but have always been an avid Google fan. So when it came to the release o...

online advertising

Online vs. Print Advertising, Why Print is Losing

There has been a lot of talk over the past few years about the death of print media. We can see evidence of this with the rise of digital media and th...