Video is the new frontier when it comes to marketing, but is your brand prepared to use it well?
YouTube is the 2nd largest search engine in the world at the moment, and it’s showing no signs of slowing. There are several simple steps your brand can take to use video assets and YouTube to pull in more devoted fans and educate your audience on a variety of topics.
Boosting your presence on YouTube (or even creating your presence) doesn’t have to be a challenge if you follow these key steps:
#1-Plan Your Topics & Titles:
When you’re planning your video topics, make sure you seek out relevant keywords and titles and optimize them for the search engine. One of the best tools you can invest in is TubeBuddy. It’s cost-effective but incredibly powerful and it allows you to search various keywords, titles, and tags to see how well your video would rank for that topic.
One of the biggest mistake creators make is not sticking to an upload schedule. The YouTube algorithm has only become more exclusive with the kinds of videos it bumps up in search. If your channel posts at a consistent day/time each week it is more likely to be at the top of the list when people search for you or one of your topics. However, the algorithm also looks for consistent activity on your account so things like creating playlists or updating old videos also helps boost your content in search.
Thumbnails and design are a huge part of drawing in your audience. Thumbnails that have a more professional look and feel are more likely to grab a viewer’s attention and get them watching your video.
Additionally, quality lighting, sound, and editing also make a huge difference in watch time, which is arguably one of the most important metrics on the platform. Increasing your watch time will increase the amount of your videos that appear for users.
#4-Description & Best Practices:
One of the best parts of the TubeBuddy tool is that it allows you to create a “Best Practices” upload checklist that will help you remember everything you need to do to optimize your video. And one of the biggest things you can do to not only add value to your viewer’s, but also improve chances of being discovered, is crafting a high-quality description. Descriptions should be easy to follow, include links, and add more information for the user.
Following these simple steps with each upload will help you and your business launch (or revitalize) your YouTube content and market your brand to a new audience over time.
If you have more questions about how your brand can use YouTube and other social platforms more effectively, contact us today!