Paid Media Specialist

Modern Foundation is hiring a Paid Media Specialist, and this position offers the right candidate the opportunity to take on a critical role at a fast-growing company with the highest standards for talent, fun, and client success.

Who We Are

Modern Foundation is an innovative digital marketing agency, leveraging analytics and data-driven strategies to drive insights that accelerate our clients growth.

Founded in 2009, Modern Foundation is an independent digital marketing agency built on a simple approach: Strategically gathering, analyzing, and leveraging data to understand human behaviors and uncover game-changing insights for our B2B, B2C, and D2C clients.

Job Overview:

The Paid Media Specialist is responsible for executing and optimizing paid search, display, demand generation, and Performance Max campaigns aimed at driving business growth. The ideal candidate is results-driven with a deep understanding of digital media strategy and a passion for data analysis. This position will also assist in strategy development by deriving insights from past performance and cross-client learnings. Strong organizational skills, time management, and the ability to work independently as a self-starter are key to success in this role.

Key Responsibilities:

• Execute, optimize, and manage campaigns across digital media platforms, with a primary focus on paid search and display.
• Collaborate with the analytics and strategy teams to analyze campaign data, identify opportunities, and optimize performance
• Implement and manage tracking systems using Google Analytics UTMs and Google Tag Manager.
• Develop and refine paid search strategies, including keyword expansion and negative keyword management.
• Manage budget allocations and adjust bid parameters to ensure campaigns deliver the most efficient results.
• Stay informed on industry trends and provide data-backed recommendations for ongoing optimizations.
• Communicate insights, challenges, and successes to account teams and management for continuous improvement
• Effectively communicate complex strategic and tactical shifts in client-facing meetings
• Contribute to monthly client reporting with in-depth data analysis and actionable insights.
• Ensure all campaigns meet or exceed key performance indicators (KPIs) and long-term business objectives.
  

Qualifications:

• Bachelor’s degree or equivalent experience in marketing, advertising, or a related field.
• Possess strong quantitative and analytical skills
• Expert-level knowledge of media concepts, terms, creative restrictions and guidelines
• 4+ years of experience in performance-based digital media, with a strong focus on paid search and display.
• Proven experience in digital media buying and campaign management.
• Strong organizational, time management, and prioritization skills, with the ability to manage multiple projects independently.
• Self-starter with the ability to work autonomously and take initiative.
• Willingness to work collaboratively with team members on a regular basis.
• Proficiency in setting up, managing, and launching media campaigns across multiple platforms.

Preferred Qualifications:

• Google Ads Certifications – Search and Measurement Certifications
• Experience working in a digital media agency.
• Utilization of Project Management software such as Asana

This role offers an exciting opportunity for someone who is highly organized, detail-oriented, and eager to contribute to innovative, results-driven media strategies.

Why work for Modern Foundation: 

We are a small team and we like it. Being small means giving you a seat at the table to transform and be courageous. We believe in integrity and stand behind the work we do for our clients. Team bonding and activities are important to us whether connecting as a company in person or remotely. 

We offer: 

• Employee Medical Health Coverage 
• Profit-Sharing & 401(k) 
• Technology stipend 
• Company Paid Holidays and Paid Time Off: having time away is critical to happiness and we support that. 

Modern Foundation, an innovative digital marketing agency based in Minneapolis, Minnesota. We leverage analytics and data-driven strategies to drive insights that accelerate our client’s growth. 

If you are interested in this position, we’d like to get to know you. Send us your resume today!