From the Lab is designed to give our audience an update on tactics, platform changes and additions to channels via social and search. These updates can have huge impacts on strategy and we will strive to keep you up to date on the latest developments. In this edition we will discuss LinkedIn carousel advertisements.
Carousel Ads are advertisements that allow anywhere from 2-10 images to be scrolled through by the user on LinkedIn’s timeline. Although the top copy of the advertisement will not change, you can create different headline copy for each image.
Carousel Ads allow a business to present a prospective customer with a variety of images and different headlines to explain the various aspects of their business or product. This gives options for the user to click on, based on what is most interesting or relevant to them and their needs. This type of advertisement is perfect for B2B companies that have multiple service offerings.
If you have any questions about any of these updates or anything new you’ve seen in the search and social world, be sure to email our Lead Strategist, Justin Johnson at jjohnson@modern.foundation and he’ll be happy to answer any questions you have.
