BRAND

Entrepreneurs’ Organization (EO) is a global non-profit organization, whose stated mission is to “Engage leading entrepreneurs to learn and grow.” EO was formerly known as Young Entrepreneurs’ Organization (YEO) and was founded in 1987. The Entrepreneur’ Organization enables entrepreneurs to learn from each other and grow leading to greater business success and an enriched personal life..

CONTEXT

We ended up using social advertising to promote 4 luncheon events. We managed to draw 89 RSVPs resulting in 9 new members, 4 of which could be directly attributed to advertising. With just 4 of these members, the initiative would have resulted in a nearly 200% ROI. The organic RSVPs reported that they saw the advertisements and that it contributed to their awareness of the event.
• 1.6MM+Impressions
• 89 Event RSVPs
• 9 New Members

  • 200% – 500% ROI
  • EO MarComm Award – Best in the United States



RESULTS

We ended up using social advertising to promote 4 luncheon events. We managed to draw 89 RSVPs resulting in 9 new members, 4 of which could be directly attributed to advertising. With just 4 of these members, the initiative would have resulted in a nearly 200% ROI. The organic RSVPs reported that they saw the advertisements and that it contributed to their awareness of the event.

  • 1.6MM+Impressions
  • 200% – 500% ROI
  • EO MarComm Award – Best in the United States
  • 1.6MM+ImpressionsI