BRAND

Famous Dave’s is a chain of restaurants serving up authentic, pit-smoked BBQ pork ribs, chicken, beef brisket & made-from-scratch sides. Dine-in, To Go, catering & more from America’s most award-winning restaurant.

CONTEXT

In 2010, Famous Dave’s reached out to us to help launch two new wing sauces and a new wing type. Modern Foundation worked with The Driven Group, a full-service marketing agency, to design the “Wing Wars” marketing campaign. Famous Dave’s objectives were to receive and monitor feedback during the introduction of the new sauces and wing type, while increasing their average per-person ticket price.


RESULTS

In their 2010 Q3 earnings report, Famous Dave’s referred to the “Wing Wars” campaign as a major success. The feedback surrounding the campaign was overwhelmingly positive. 4,496 voters submitted their support for their favorite wing and sauce type over the course of 6 weeks. Both sauces and the new style of wing were so well received by voters that Famous Dave’s permanently added them to their menu. The average per-person ticket price increased 17% from $13.95 to $14.74 and was attributed directly to the “Wing Wars” campaign in their 2010 Q3 earnings report.
• 17% increase in average per-person ticket price
• 4,496 voter submissions
• Both options won due to overwhelming support & response