BRAND

Visit Cook County is a strong collaboration of the existing Cook County, Minnesota community tourism associations, the newly created Cook County Events and Visitors Bureau and the voluntary members of the Grand Portage Band of Chippewa Ojibwe. The organizations joined because they’re stronger together – there is more buying power and reach with combined revenues.

CONTEXT

We developed an interactive photo contest for the Visit Cook County Facebook Page that could also be accessed on their website, making it easy for their target audience to use no matter where they were online. The contest encouraged fans to upload and vote on their favorite photos taken at various locations within Cook County, featuring a grand prize winter getaway for the highest vote-getter each month.


RESULTS

The campaign was a big success featuring dozens of submissions and hundreds of total votes (321) in just its first two months of operation. In addition, Visit Cook County gave away two of its four Grand Prize winter getaways valued at more than $1,000 per trip! By the end of the quarter-long contest, Cook County has acquired new email opt-ins to be used for future marketing purposes and have set up a solid foundation online where they can continue to build and grow their community. Over 300 Participants!