GoMoji is a brand of emoji bean bag chairs manufactured and distributed by Ace Casual Furniture. They are a playful addition to any room in your home, the GoMoji Poop Emoji Bean Bag is the perfect spot to lounge and relax while watching TV, reading a book, or playing a video game.
GoMoji hired Kick, an agency partner of ours, and asked us to provide support in generating as much awareness and buzz as possible during the month and a half they were to be in Walmart stores. Our role was to build momentum on their GoMoji Facebook page to generate buzz and awareness, ultimately leading to sales during this crucial time.
We implemented the overall strategy developed by Kick to take a brand with no social presence and quickly build a channel to lead users in-store and to the website to purchase. This “splash” & “where to buy” strategy worked extremely well, generating massive amounts of engagement and traffic with a very modest budget. In just 6 weeks, we generated over 1.4MM impressions, 17,000 page likes, and saw a staggering 16% engagement rate. They sold out of Walmart for almost every bean bag chair, making the most out of their trial period.
- 1,400,000 Impressions
• 0 – 17,084 Page Likes
• 78,000 Users Engaged with Page
• 16% Engagement Rate