Harbinger Partners provides high quality technology consulting, contract-to-hire, and permanent placements to businesses in and around the Twin Cities, Omaha, and Dallas areas that specializes in providing businesses with software developers, project managers, business analysts, and QA engineers.
CONTEXT
Harbinger Partners enlisted us to use their social channels to get in contact with past candidates to bring back into the fold. Our process started with an Audience and Database Analysis to determine the best channels to utilize and tactics to reach them. After confirming that we would have the best chance for success on LinkedIn and Facebook, we created an Advertising Plan and LinkedIn Outreach Plan to reconnect with candidates both paid and organically. This campaign was initially set to last 3.5 months.
RESULTS
We saw varying success on both the organic LinkedIn Outreach approach and paid approach, but the organic tactics produced extremely attractive response and conversion rates. Conversions here were individuals that agreed to speak to Harbinger Partners’ HR department about current job openings. The initial 3.5 month campaign was extended to further capitalize on results.
Results:
– 35% response rate
– 71% organic conversion rate
– 83,441 impressions
– 40 Total Conversions
