BRAND:

Teleflex is a global provider of specialty medical devices for a range of procedures in critical care and surgery that are designed to improve the health and quality of people’s lives.

CONTEXT

 Teleflex wanted to engage their online community of PACU nurses and spread the word while gathering feedback about Waste Anesthetic Gases. We had the challenge of finding and reaching the target audience and turning engagement into action in three months time. We built an engagement strategy using our 3D concept and developed a comprehensive governance policy, Facebook Application, 24-hour monitoring process and digital advertising plan to reach PACU nurses. This campaign was highly sensitive and required extensive support by legal.


RESULTS

The campaign was extremely successful, resulting in a health industry Best in Digital 2016 Award of Excellence. We were able to generate over 15MM impressions, 10,000 interactions, 5,000 visitors, and 2,500 leads for Teleflex.
• 15MM+ Impressions
• 10,000+ Interactions
• 5,000+ Visitors
• 2,500+ Leads
• Best in Digital 2016 Award of Excellence