BRAND

SuperFabric is a cut and abrasion resistant material, and a registered trademark of Higher Dimension Materials, Inc. As a technical fabric, SuperFabric is created with a base fabric such as nylon, polyester, neoprene, crepe, etc. and is overlaid with tiny, hard guard plates in a specific pattern.

CONTEXT

They partnered with us to develop a social strategy for the company and sales team to acquire new clients. Using our process, we developed a LinkedIn Outreach strategy that included target identification, sales intelligence reporting, and early stage contact training for their entire sales team.


RESULTS

The trainings were a success, giving their team the tools needed to uncover opportunities using social media. We uncovered leads for SuperFabric, as well as, identified three avenues into Detroit car companies.This LinkedIn Outreach effort resulted in a $3 million opportunity with General Motors.

• 30% Increase in Web Visits from LinkedIn
• 3 Leads for  Major Opportunities
• $3MM Deal with General Motors


• 30% Increase in Web Visits from LinkedIn
• 3 Leads to Major Opportunities
• $3,000,000 Deal with General Motors