Brand

Wilderness Dreams is a camouflage lingerie, swimwear, casual wear and active wear retail manufacturer of men’s and women’s camouflage apparel, . 

Context

Wilderness Dreams came to Modern.Foundation to drive brand awareness on Facebook and help build an online community of people with a “wilderness” lifestyle. They also sought to increase engagement with its audience through the use of social media. Before Wilderness Dreams came to SMCpros, they dealt exclusively with B2B transactions, and the only exposure the brand received was through television advertisements. With the business objectives of Wilderness Dreams in mind, SMCpros created a multifaceted social media marketing strategy to place their products directly in front of a carefully developed target audience, and drive valuable traffic to their Facebook page. Facebook display advertisements were a large piece of the overall strategy.


Results

One advertisement in particular performed extremely well. Because the ad was precisely constructed and targeted, it was able to generate a large number of responses from those that saw it. The ad was able to exceed the client’s expectations of creating brand awareness, building an online community, and increasing engagement, all through the use of social media. Here are some of the astounding numbers that this ad produced:


• 1,684,013 Impressions
• 10,224 Clicks
• 25,884 Actions
• 6,598 Page Likes