landing page

Do You Really Need a Landing Page?

A landing page is just what it sounds like, a page that drives a visitor to land on a web page. Landing pages help to direct visitors from a link with...

Google

Google’s Algorithm

I thought I’d briefly mention some of the shifts that have happened with Google’s algorithm over the past year and how they’ve impacted the way market...

From the Lab: New Facebook Landing Page Metrics

Facebook is a behemoth of a platform, especially for marketers and advertisers hoping to utilize all of the great advertising types and targeting avai...

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