Every week we put our President, Gary Stockert, on the spot to answer 3 questions in 3 minutes. Gary doesn’t know what questions will be asked or even WHEN we will barge into his office and demand answers! We live in a time period of short attention spans and a sea of knowledge at our fingertips, it is up to him to explain and distill these questions into short and easy answers for you! This week he discusses Google Adwords.
1. What is the Most Important Thing to Know About Google Adwords?
Google Adwords can be a very complex system to understand and it can be hard to distill down to the single most important aspect, however, one aspect we often see forgotten is to understand the negative keywords. We want to make sure you are only ranking for relevant searches and not getting wasted clicks. For example, if your keyword is “pet adoption”, you are going to want to set your negative keyword to “child” so you don’t get people searching for child adoption to click on your link. If you want to know more about keyword optimization please check out our previous blog here.
2. Is It Bad to Click On My Own Ads?
Yes! You just paid for that. If you are googling your own business, which we recommend you don’t – here’s why, then you should click on the organic link so you don’t contribute to your click waste. So, if you want to know how your site is performing on Google you can always reach out to a provider like us for help. There are also free tools out there like SEMrush or SpyFu where you can put information in about your business that will help you understand, at least at a national level, how you compete on your core sets of keywords.
3. How Can I Improve My Quality Score?
If you are unsure about what the Quality Score is, be sure to read about it here. Ad performance within ad set is going to be the biggest factor to consider regarding your score. You are going to want your Ad Copy to match the content of the page you are directing them to. Always direct to a specific, relevant, and quality landing page that matches the keywords in the Ad Copy so that it is likely they stay on the page instead of bouncing. If you have a specific ad copy and it brings them to the homepage, they are likely to bounce if they can’t easily find what you sent them there for in the first place. Bidding on competitor keywords is a common practice, but we actually disagree with it and here’s why. This will likely bring down your quality score since they will likely bounce because it isn’t where they intended to go.
Thanks for reading this weeks blog about Gary’s 3 in 3! If you enjoyed this blog check out the full video HERE, and join us next week for another 3 Questions in 3 Minutes from Gary Stockert.
Don’t forget to send us your questions at firstname.lastname@example.org to have Gary answer your questions related to anything search & social.