The Cost of Ads is Rising
Modern Foundation
Jul 29, 2026
Advertising Got ~30% More Expensive Since 2023. The Fix Isn’t a Bigger Budget. A field guide for in-house marketing teams. If you run paid media
Modern Insights
COLLECTION OF MARKETING AND THOUGHT LEADERSHIP INSIGHTS
Here’s what we’ve been thinking about lately.
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What tools should I use to analyze my website traffic and performance?
Modern Foundation
Sep 03, 2025
Decoding Your Digital Footprint: The Ultimate Guide to Website Traffic & Performance Tools I. Introduction: Your Mission, Should You Choose to Accept It Does your
5 Organic Blind Spots That Are Hurting Your Paid Ad Performance
Modern Foundation
Aug 04, 2025
You’re pouring investment into ads—targeting looks sharp, creative seems polished, but the returns are disappointing. Chances are, the silent culprit isn’t your paid platform—it’s your
How to Use Marketing Analytics Tools to Fix Your Conversion Funnel
Modern Foundation
May 23, 2025
Ever stared at GA4, Search Console, or Hotjar and thought, I have no idea what any of this means together? You’re not alone. Most marketers
How to Fix Poor Email Engagement
Modern Foundation
Feb 27, 2025
Every inbox is a battlefield. The email you’ve spent hours perfecting is fighting for attention against work updates, personal conversations, and the endless stream of
The Future of Search is Here (And It’s Complicated)
Modern Foundation
Sep 24, 2024
If you’ve noticed more people complaining about the quality of their Google search results lately, you’re not alone. And they’re not wrong. There have always