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From the Lab is designed to give our audience an update on tactics, platform changes and additions to channels via social and search. These updates ca...
Many B2B brands don’t believe social and search will work for them. Whether you sell to businesses or consumers, every brand sells P2P [person to person], and they are online. With the sophistication of targeting on social platforms, the email databases and white paper assets many have, and a focus on high intent keywords, B2B brands are seeing success online.
It may be difficult to measure ROI through large or complicated retail and distribution chains, it isn’t difficult to create a system that leads users to purchase your products where it is most convenient for them and measure traffic, click-through, and intent. Through a mixture of social messaging, blogging, and advertising, we can create a ‘Where to Buy’ strategy that works for your brand.
It’s a whole new world for E-commerce brands. Traffic sources, visitor flow, and channel by channel conversions and ROI is easy to track and measure. Amazon and social platforms like Facebook, Instagram, and Pinterest are coming out with new E-commerce-specific tools and strategies that brands can capitalize on.
Agencies often have dedicated teams for research, social media, search, and advertising activities, but no business can do everything. We often partner with branding, traditional, and vendor rep firms to augment services they provide and act as an extension in spaces they don’t play. Whether we’re a clear partner or branded as that agency, we’re here to help.
The “Wing Wars” limited time offering [a social media promotion] during the quarter contributed to the increase in our average per-person ticket… by $.79.
The social media promotion they ran for AT&T’s regional marketing program greatly exceeded my expectations.
[Gold Medal in B2B Marketing Effectiveness] ”Wow. This is Awesome!”