Modern Foundation is an analytics-first consultancy that works with and through brands and partner agencies alike. Our strike zones are in B2B, CPG, and Ecommerce brands and agencies.
Many B2B brands don’t believe social and search will work for them. Whether you sell to businesses or consumers, every brand sells P2P [person to person], and they are online. With the sophistication of targeting on social platforms, the email databases and white paper assets many have, and a focus on high intent keywords, B2B brands are seeing success online.
CPG / Distribution
It may be difficult to measure ROI through large or complicated retail and distribution chains, it isn’t difficult to create a system that leads users to purchase your products where it is most convenient for them and measure traffic, click-through, and intent. Through a mixture of social messaging, blogging, and advertising, we can create a ‘Where to Buy’ strategy that works for your brand.
It’s a whole new world for Ecommerce brands. Traffic sources, visitor flow, and channel by channel conversions and ROI is easy to track and measure. Amazon and social platforms like Facebook, Instagram, and Pinterest are coming out with new Ecommerce-specific tools and strategies that brands can capitalize on.