Modern Foundation

Who We Are

Founded in 2009, Modern Foundation is an independent digital marketing agency built on a simple approach: Strategically gathering, analyzing, and leveraging data to understand human behaviors and uncover game-changing insights for our B2B, B2C, and D2C clients.

Together, we increase your visibility, multiply your impact, and accelerate your revenue.

Who Works With Us

Like you, our clients don’t just want to see the data — they want actionable insights that drive their business forward. At Modern Foundation, we separate the signal from the noise and lead our clients
We have years of experience working with clients in the health and wellness, personal performance, and lifestyle verticals, giving us a deep understanding of who their customers are, what they’re looking for, and how to reach them.

You're in good company

All Clean Food
Embroidery Library
Minnesota Oncology
Schmitt Music
Summit Orthopedics

Our Team

Lisa McEllistrem

Lisa McEllistrem


As a leader with an insatiable curiosity for the informative and forward-thinking, Lisa has implemented game-changing initiatives for one of the nation’s largest independently owned advertising agencies. She has worked with clients across numerous industries. The work she lead resulted in a Gold Lion at Cannes for Health Care, being selected as a judge for the Effie Awards, and numerous industry awards.
In her free time, Lisa loves spending time on the water with her rescue dog, Sir Edmund, and constantly rearranging her home.
Sonia Brisson-Smith

Sonia Brisson-Smith

VP, Managing Director

As the VP/Managing Director, Sonia brings a wealth of experience building and growing teams as well as developing the processes needed to plan, design, and develop operational excellence for our clients. To date, Sonia has contributed to tripling department growth for two agencies, including expanding product offerings and disciplines. Her operational success stems in leading, managing, and holding people accountable through collaborative teamwork.

For Sonia, the weekends are meant to be spent outside. She finds the most joy digging in the garden, cooking and watching the world go by with her fur babies Addy and kitty Sapor.

Ann Miller

VP, Strategic Growth

Ann joined Modern Foundation from the Minnesota Twins Baseball Club, where she spent nearly four years as Corporate Partnerships Manager. Ann has a passion for connecting clients with their best prospective targets and specializes in brand amplification. Prior to the Twins, Ann spent over 20 years in the cable and addressable TV market connecting brands with their desired audiences in the right content.

In her spare time, she loves to kayak, bike, golf, and is an excellent cook.

Adriana LeFeber Gibbon

Adriana LeFeber Gibbon

Senior Financial Administrator

Adriana brings more than 20 years of accounting and financial management experience across electronics distribution, hospitality, and service industries. Adriana spent her first 12 years in Brazil, and she’s bi-lingual and fluent in both Portuguese and English.

Adriana enjoys time with her husband, children, and five grandchildren.


Junior Content Strategist

Tom Hodson

Digital Marketing Director

Henry Jessen


Senior Digital Media Buyer

Justin McGee

Justin McGee

Associate Director of Content Strategy

Ashton Noland

Ashton Noland

Senior Digital Media Buyer

Joseph Papan

Joseph papan

Associate Director of Analytics

Natalie Phippen

Natalie Phippen

Account Supervisior

Build your data-driven foundation today