AdWords users can now rate the calls they get from their campaigns or call back those they miss!
Over the past year, Google has been working to improve goal tracking in Google AdWords. This is especially true for AdWords Express. In 2017, Google launched their new goal tracking platform that simplified the process for businesses. Now, Google is taking these improvements one step further, adding support centered around calls to a business.
These new improvements revolve around two types of notifications businesses can receive on AdWords’ calls. Now, when an AdWords user receives a call from a search advertisement on AdWords, the user will get a notification on their phone through AdWords Express to leave feedback about the call. The questions are simple relevancy questions that can be answered with either a “yes” or “no”.
The idea behind such a change is to allow Google to continue improving their optimization on AdWords, by looking to improve the targeting that will result in higher-quality calls. In the end, when switching to conversion bidding in the future, calls and results should be much higher in quality.
The second new notification provides support for small business owners who are often trying to handle more than one thing at a time and end up missing calls from potential customers. Going forward, a notification will pop up from your AdWords Express application alerting the account holder that a call has been missed. The user can simply hit “Call Back” to call the potential client back.
These features can be enabled right now by going into the AdWords Express application and opting in for Account Updates within Settings.
If you have any questions about how you can better understand the return you are getting on your AdWords campaigns, fill out our PreAcess Report (PAR) request and let us see how we can help you. We are a data driven company with a team full of professionals that are looking to guide you through the changes.