digital marketing

Rethinking your Digital Strategy for 2019?

It’s amazing that we still get questions about digital advertising vs. traditional advertising. It seems that this year, more than previous years, cus...

Camille Sowle

Why Hiring a Millennial isn’t a Sufficient “Social Strategy”

Many people think it is a great idea to hire the local high school or college student to be the social media intern for their company when the marketi...

The Known/Unknown Spectrum

During a DoD news briefing in February 2002, the then US Secretary of Defense Donald Rumsfeld spoke about ‘Unknown Unknowns’ in talking about the lack...