What eCommerce Brands Need to Know About Google Merchant Center & Search

It’s not news to anyone that eCommerce brands should have an SEO strategy that sets them up to compete for relevant queries and gain traction in searc...

finding social audience

Find Your Audience on Social, Where They Are, Not Where You Want to Be

There is no shortage of social platforms that brands can share content on, each one with their own specialties, differences, and needs for platform-sp...

blog writing

How To Write Blogs Your Audience Will Engage With

Do the blog post topics you’ve published not take off like you thought they would? When writing a blog, it’s important to validate your topics ahead a...

blog strategy

Building a Road Map to Success: The Value of a Blog Strategy

Many of us are guilty of owning a blog and not committing to generating the content to keep the blog current. We’ve seen it time and time again....

competitive analysis

How a Competitive Analysis Can Challenge Your Assumptions

Everyone has a bias, whether good or bad, based on experiences or gut feelings. While this bias can be positive, it can also cause us to avoid steppin...

media relevance

Media Relevancy: How to Compare Traditional and Digital Advertising

We are often asked by our clients to look at their overall media spend and help determine where their dollars are being spent most efficiently. This c...

landing page

Do You Really Need a Landing Page?

A landing page is just what it sounds like, a page that drives a visitor to land on a web page. Landing pages help to direct visitors from a link with...

lifestyle content

The Importance of Lifestyle Content

Developing a content strategy that exceeds the expectations of your audience is vital for your business if it wants to stand out among the best in you...

digital marketing

Rethinking your Digital Strategy for 2019?

It’s amazing that we still get questions about digital advertising vs. traditional advertising. It seems that this year, more than previous years, cus...

Camille Sowle

Why Hiring a Millennial isn’t a Sufficient “Social Strategy”

Many people think it is a great idea to hire the local high school or college student to be the social media intern for their company when the marketi...