competitive analysis

How a Competitive Analysis Can Challenge Your Assumptions

Everyone has a bias, whether good or bad, based on experiences or gut feelings. While this bias can be positive, it can also cause us to avoid steppin...

media relevance

Media Relevancy: How to Compare Traditional and Digital Advertising

We are often asked by our clients to look at their overall media spend and help determine where their dollars are being spent most efficiently. This c...

landing page

Do You Really Need a Landing Page?

A landing page is just what it sounds like, a page that drives a visitor to land on a web page. Landing pages help to direct visitors from a link with...

lifestyle content

The Importance of Lifestyle Content

Developing a content strategy that exceeds the expectations of your audience is vital for your business if it wants to stand out among the best in you...

digital marketing

Rethinking your Digital Strategy for 2019?

It’s amazing that we still get questions about digital advertising vs. traditional advertising. It seems that this year, more than previous years, cus...

Camille Sowle

Why Hiring a Millennial isn’t a Sufficient “Social Strategy”

Many people think it is a great idea to hire the local high school or college student to be the social media intern for their company when the marketi...

The Known/Unknown Spectrum

During a DoD news briefing in February 2002, the then US Secretary of Defense Donald Rumsfeld spoke about ‘Unknown Unknowns’ in talking about the lack...

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