Consumer Spending Trends for Spring and Summer

As the weather starts to warm up, consumers are gearing up to spend their money on products that cater to the season. From outdoor activities to summe...

Data Privacy and Why It Matters to Your Business

When you hear companies talking about data privacy, you may think of individuals trying to protect their data from being exposed or large corporations...

A Performance Marketing Take on Cannes Lions

I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my cl...