Modern Insights

COLLECTION OF MARKETING AND THOUGHT LEADERSHIP INSIGHTS

Here’s what we’ve been thinking about lately.

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Metaverse Marketing: What Happened?

Greta Hauschildt May 10, 2023

In the last few years, the buzz around the Metaverse was everywhere, and it seemed like every company wanted to jump on the bandwagon. But

Instagram and TikTok Make It Easier Than Ever to Work with Content Creators

Ashton Noland May 02, 2023

For years, brands have relied on influencer marketing to increase their brand awareness and introduce their products to specific niche audiences that can be hard

What eCommerce Brands Need to Know About Google Merchant Center & Search

Justin McGee Oct 13, 2022

It’s not news to anyone that eCommerce brands should have an SEO strategy that sets them up to compete for relevant queries and gain traction

Building Your Presence on YouTube: What Brands Need to Know

Justin McGee Sep 06, 2022

If you’re new to a platform, getting started can feel overwhelming. That’s especially true for video-first platforms like YouTube. But with almost 2.6 billion monthly

What is Customer Journey Mapping?

Greta Hauschildt Jul 05, 2022

On the outside, customer journeys may seem straightforward. You put forward a product and customers buy it. But taking a closer look, the customer journey