Here is the original thread off of the popular social news aggregation, web content rating, and discussion website, Reddit. You can see the popularity of each social channel rise and fall in the ever common bell curve. We have seen MySpace come and go in popularity, but it seems as though Facebook is on its way out. This graph also seems to point to the rise in popularity for Reddit and WhatsApp.

This is an interesting predictor of digital advertising. Currently Facebook is the king of digital advertising because of its large user base, the advertising options are endless, and the targeting abilities are unmatched. As Reddit increases in popularity, could it shift current ad spend budgets?

We will be keeping a close eye on Reddit and other upcoming platforms because we all know where the eyes go, advertising flows. Like us on Facebook to stay updated with current digital advertising trends.