Recently we stumbled across a meme that said, “I’m not sure what’s scarier tbh, the fact that 2010 was 7 years ago or that 2020 is in 3 years.” While it may feel like the proverbial time is running out, the truth is that now is as good a time as any for your business to kickoff improving its social presence, especially with blogging. With that, here are our 4 tips to start successfully blogging in 2017.
You Have a Story
A common hold-up that keeps businesses from blogging is feeling like their products or services are not interesting enough to read about. But this should never be the case. Remember that you are in complete control over what content is produced, and take the opportunity to be fun and creative. Another way to overcome a “boring” product/service is to talk about the why of your business. Focus on why you are in business and why customers are seeking the solution you offer.
The More the Merrier
While some content is always better than no content, the truth is that frequency and consistency is key. According to Hubspot, businesses that blog 16+ times a month will see 3-4 times more site traffic and leads than businesses that blog once a week. With all the content that gets published daily, having a steady flow of your own will help you to get your voice heard and build brand awareness. Of course, always keep in mind that when in doubt, publish quality over quantity.
One of the easiest ways to differentiate a good blog from a great one is the visuals. In fact, studies have shown that content that’s aided with a relevant image receive 94% more page views than content without. When creating a post, feel free to utilize different visual methods, such as infographics, quotes, or even video and audio.
Remember the Keywords
As you focus on creating rich and exciting content, remember that your business’s blogs are serving a dual purpose: helping you with SEO and driving traffic. In order to get your website a better ranking, follow a specific strategy that incorporates non-branded words that your audience is searching for.
If your business hasn’t made the leap yet to start blogging, don’t worry you’re not too late. 2017 is still as good of time as any to make it an integral part of your marketing strategy.
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