competitive analysis

How a Competitive Analysis Can Challenge Your Assumptions

Everyone has a bias, whether good or bad, based on experiences or gut feelings. While this bias can be positive, it can also cause us to avoid steppin...

digital marketing

Rethinking your Digital Strategy for 2019?

It’s amazing that we still get questions about digital advertising vs. traditional advertising. It seems that this year, more than previous years, cus...

Camille Sowle

Why Hiring a Millennial isn’t a Sufficient “Social Strategy”

Many people think it is a great idea to hire the local high school or college student to be the social media intern for their company when the marketi...

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