Our process allows us to work with brands and agency partners across many industries. Why do they switch to Modern Foundation?  Here’s what they say…

We want to make smarter decisions.

They start driving immediately. We take a look under the hood first.

We need to turn our marketing around.

They give you what you want. We’ll tell you what you need.

We don’t know where our money is going.

They charge you a price and ask you to trust them. We’re transparent.

We’re having trouble proving ROI per channel

They make excuses and promises. We track everything and prove our value.

Reports are raw data without actionable insights.

They give you the numbers. We give you context and recommendations.

We want more than followers, likes, impressions, and views.

They count the people they reach. We reach the people that count.

We think that’s the case, but we just don’t know.

They make assumptions. We confirm or deny them with tools.

Camille Sowle

Our Areas of Expertise

Most firms will tell you they do it all. We’re transparent about what we know and stick to it.

Audits & Analysis

Discover

Every project we take on includes some research and analysis component. That’s how we uncover low-hanging fruit opportunities and can make meaningful recommendations based on data.

  • Keyword 
  • Competitive 
  • Analytics
  • SEO Audits
  • Web Performance
  • Opportunity Assessments
  • Advertising 
  • Influencer 
  • Social Listening
  • Integration

Strategy & Training

Develop

Data tells a story. We excel at taking insights from the Discover phase and creating a strategy and sufficient playbooks for brands and partners to execute themselves or enlist us to execute for them.

  • Blogging
  • Messaging
  • Positioning
  • SEO Updates
  • Analytics
  • Web Updates
  • Advertising 
  • Placement & Pricing

Execution & Reporting

Deliver

Many brands and agencies are excellent at what they do but lack the expertise executing certain strategies. With dedicated advertising and reporting teams, we have the depth and breadth to support you on an ongoing basis

  • Ad Mgmt.
  • Reporting
  • Content
  • Outreach
  • Blogging
  • Email
  • Advertising 
  • Influencer Outreach

Our three-phased approach ensures no steps are skipped. Skipping research and analysis and going straight to execution often results in wasted time, wasted money, and costly course corrections down the road. That doesn’t sit well with us.

Discover

Every project starts with Discover. We utilize the multitude of tools at our disposal to dig through the data and gain insight into what has worked, what hasn’t, and where the best opportunities lie.

This in-depth process can take weeks, but the time and money saved by avoiding investing into tactics and avenues that have proven to not be successful is always worth it. There is a wealth of data available, use it.

Develop

Not every brand or agency requires us to create the plans, playbooks, or training based on the information gathered in the Discover phase, but many lack the internal resources or expertise to run with what we find.

In those cases, we lay out the who, what, when, where, and most importantly, the why so that their team or our team can execute on the opportunities found in the Discover phase.

Deliver

Our end goal for every client is to create a digital system that adds value and works for them long term. In this phase, we launch and manage the strategy created in the Develop phase.

This often involves launching and managing the advertising campaigns using a custom bidding strategy, A/B testing, creating the content, and reporting on what is working, what isn’t  working, and how we plan on improving performance further.